Quick Guide to Adwords: How to Drive Traffic to Your Experiments

Google Adwords is one of the largest ad networks and a great source of traffic for your A/B tests. It offers flexible targeting options including demographics and interests and gives you access to an extensive audience at very competitive prices.

Here’s a step-by-step guide on how to create an Adwords campaign to fuel your Splitmetrics experiment.

Step 1

Login into your Adwords account or sign up if you don’t have one. If it’s your first campaign you will need to go to your account settings and set up billing first.

Step 2

Go to Campaigns -> click to create a new campaign

Step 3

Select ‘Website traffic’ -> campaign type ‘Display’ -> campaign subtype ‘Standard display campaign’

Step 4

Put your experiment link http://stor.re/***** URL in the Final URL field and press “continue”.

Step 5

Name your campaign

Step 6

Select target countries and languages

Step 7

Choose as a focus Clicks, Specify type of bidding you prefered and your daily budget.

Step 8

Choose Additional settings and select device types, platforms, specific mobile devices & operating systems. Make sure that the device type in your campaign matches with the device in your experiment. If you experiment is for iPhone, then choose only iPhones but not iPads, Android phones & tablets, because we’ll filter them out of the analytics and redirect them to the real store. Please select versions of Android starting with 4.4., and iOS starting with iOS 7.0, because older devices tend to get dropped (leave the page without waiting till the full load).

Step 9

Create your an ad group. You can also select audiences to define who should see your ads. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google.

Step 10

You can also reach people based on age, gender, parental status, or household income. With demographic targeting, you can reach people who are likely to be in demographic groups that you choose, including age, gender, parental status, or household income.

Step 11

You can also narrow your reach with Keywords, Topics, or Placements

Step 12

Create your ads (add your own images, write a headline, description and insert final URL)

Step 13

Check your Ad Preview and press the button Create Campaign.
Congratulations! Your campaign is ready. Happy A/B Testing!