SplitMetrics Agency • Fully-Managed Apple Search Ads Service

Full-cycle approach

Well-Rounded Apple Search Ads Strategy

Drive sustainable ROAS growth and reduce CPA with a data-driven Apple Search Ads strategy, expert campaign management & innovative tech

Ad account audit and market research
KPI-oriented strategy development
Advanced campaign configuration
Keyword, creative, and audience optimization
Intelligent campaign automation & reporting

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Proven best practices

Winning Apple Search Ads Account Structure

Simplify campaign management, ensure effective budget allocation, and easily scale to new markets with an optimal account structure

Ad account structure tailored to your niche
Building and refining semantic keyword core
MMP integration and goal setup
Custom conversions and targeting fine-tuning
Smart automation via SplitMetrics Acquire

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Month-to-month activities

Continuous Apple Search Ads Campaign Optimization

Stay ahead in the dynamic app marketplace with an all-encompassing optimization plan, real-time market insights, and full-funnel reporting

Ongoing keyword research and monitoring
Custom Product Pages design and testing
Bid adjustments and spend tracking
Competitors and market analysis
KPI-based campaign performance reporting

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Keyword Research & Optimization

Category, Brand, Competitor
Multilingual keyword research
Keyword-level performance

Custom Product Pages Hypothesis & Testing

Ideation and testing strategy
Static and video assets
Regular revision

Market & Target Audience Analysis

Market trends
User behavior
Competitor insights

Insightful reporting

Full-Funnel Campaign Performance Reporting

Hit your KPIs, drive app revenue, and find growth opportunities through full-funnel reporting, actionable insights, and smart suggestions

KPI focus, ROAS and CPA transparency
Multi-dimensional reporting
Keyword level granularity
Real-time dashboards in SplitMetrics Acquire
Strategic insights & data-driven optimizations

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Cross-functional team

A Full-Stack Mobile Marketing Agency

Boost your app’s LTV, revenue, and retention rates by aligning paid UA, ASO, product, monetization and measurement strategies

In-house ASO, UA, and design professionals
Custom-tailored media plan
Proactive customer service
Faster time-to-market and problem-solving
Transparent processes & increased efficiency

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AI-powered AdTech

Leading AdTech Stack

React fast to algorithm changes, competitors’ moves, and user search trends with intelligent AdTech solution

Unparalleled operational excellence
Data-driven market insights
Time and resource savings
Improved accuracy and reliability
Data security and compliance

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Premier access

Next-Level Optimization via SplitMetrics Acquire

Get access to SplitMetrics Acquire – an intelligent Apple Search Ads automation, optimization, and scaling solution

AI-powered campaign management

Higher revenue for each dollar spent

Trusted by leading brands

Service timeline

The Stages of Our Ongoing Collaboration

Onboarding

Kickoff call

Setup

Launch and optimization

Scaling

Let the experts grow your app

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Case studies

Proven Results of the World Top Mobile App & Game Marketers and Publishers

tonestro achieved 3.75x growth in in-app purchases

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Liquid Software Mobile decreased cost per fist purchase by 50%

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italki reduced cost per conversion by 50.76%

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Reviews

Mobile App Marketers Trust SplitMetrics for App Growth

SplitMetrics’ expertise helped us increase the discoverability of our app as well as leverage some unique ASO tactics. Due to our partnership, we are better positioned to make the most of the organic traffic that Delta Investment Tracker attracts.

Matei Banfi

Head of Growth at Delta Investment Tracker

We had the challenge of finding good visuals for the App Store. SplitMetrics made it possible to study user behavior in the Store and find appropriate creatives for it.